physical security solutions.

ATG Access, a leading provider of innovative physical security solutions, approached Workshop Marketing to modernise its brand identity and elevate its presence across digital and print. The objective was to create a refined, contemporary brand, supported by a user-friendly website and cohesive collateral that would resonate with a broad professional audience including security specialists, architects, government bodies, and urban planners.

physical security solutions.

ATG Access, a leading provider of innovative physical security solutions, approached Workshop Marketing to modernise its brand identity and elevate its presence across digital and print. The objective was to create a refined, contemporary brand, supported by a user-friendly website and cohesive collateral that would resonate with a broad professional audience including security specialists, architects, government bodies, and urban planners.

CLIENT

ATG Access

CLIENT

ATG Access

Agency

Workshop Marketing

Agency

Workshop Marketing

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The Challenges

The Challenges

As a well-established and trusted brand, ATG Access needed to evolve without losing the heritage and credibility its reputation was built on.

The Strategy

The Strategy

The approach centred on careful evolution rather than radical change. We worked collaboratively with ATG Access to refine their visual identity, ensuring it communicated innovation and authority while staying true to their legacy.

Digitally, we prioritised clarity and usability, designing a seamless, intuitive experience that would effectively showcase products, services, and expertise. Across print, we focused on consistency and impact, creating materials that reinforced the brand’s positioning at every touchpoint.

Deliverables

Deliverables

  • Branding: Design a new ATG Access's visual identity, including logo refinement, colour palette, art direction photography and brand guideline updates. Ensure the new brand elements reflect innovation, trust, and the company's commitment to top-tier security solutions.

  • Digital Design:  Develop a responsive and user-centric website & e-commerce portal that showcases ATG Access's product range, services, case studies, and industry insights. Prioritise an intuitive navigation system, clear information architecture, and modern design elements.

  • Print Design: Create a suite of print collateral including business cards, van livery, corporate brochures & product brochures that communicate ATG Access's expertise, product features, and benefits. Design visually appealing layouts with high-quality imagery, concise content, and a cohesive brand narrative.